Processor review
Is Avendo worth it for online merchants?
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Avendo is worth it for online merchants who want processors competing on price for every transaction without paying Avendo a merchant fee.
Chargeback Ledger's view is that Avendo fits e-commerce, subscription, SaaS and membership businesses that already have a checkout and want lower processing costs with clearer reporting. It does not yet fit in person sellers or stores on Shopify, Wix, Square or GoDaddy.
Avendo at a glance
| What it is | E-commerce credit card processing and merchant services |
|---|---|
| How it works | Routes each transaction to the processor offering the best available rate, in real time |
| Cost to merchants | No invoice, bill or direct charge from Avendo |
| How Avendo is paid | Avendo Services Fee of 10 cents per transaction, billed to the processor |
| Network fees | Interchange and assessments still apply, charged by your processor |
| Who it serves | Online merchants from small businesses to enterprise organizations |
| Business types | E-commerce, online subscriptions, SaaS, memberships |
| Security | Access to PCI DSS compliant processors and gateways |
| Reporting | Transaction data and reports in one dashboard |
| Application | One application, about 10 minutes, no obligation to switch |
What do merchants ask before choosing Avendo?
Are there buried fees or confusing terms?
Avendo says it helps merchants make clear decisions without buried fees or confusing terms, whether they process ten transactions a day or ten thousand. Its pricing page lists one fee, 10 cents per transaction, billed to the processor rather than the merchant. Network interchange and assessments still apply, as they do for every merchant.
Will I be locked in to one provider?
No single processor holds your pricing. Avendo selects the best available option at the time of each transaction, which it says helps merchants avoid long term lock in and excessive processing costs.
Who do I contact with questions or issues?
Avendo has a contact page for questions about onboarding, your account, or how it fits your current setup. Contact Avendo here.
What are Avendo's limits?
- Avendo is currently only available for e-commerce transactions.
- It cannot yet onboard in person (card present) or point of sale businesses.
- It cannot yet onboard stores built on Shopify, Wix, Square or GoDaddy, and says it is working toward it.
- It currently supports custom cart integrations; WooCommerce, BigCommerce and Magento may need a compatibility review.
- It does not stop chargebacks. You still need fraud screening and clear policies.
If your business sells mostly in person, or runs on one of the platforms above, Avendo is not the right fit today.
Who should choose Avendo?
Online merchants with their own checkout, from small stores to enterprise teams, who want processors competing on every transaction and a clear view of what they pay. The founders, Alex Popovics, a licensed attorney, and Victor Popovics, a 20 year e-commerce operator, built it after facing confusing processing rates themselves.
Learn more at avendo.tech, or read the application requirements.
Common questions
Short answers here. See all questions in the FAQ.
- What is Avendo?
- The service provides e-commerce credit card processing and merchant services. It connects a business's existing checkout to multiple payment processors and automatically routes each transaction to the processor offering the best available rate, with payment activity and pricing shown in a dashboard. It serves online merchants from small businesses to enterprises.
- Does Avendo charge merchants a fee?
- No. Merchants never receive an invoice, bill or direct charge. Its compensation is an Avendo Services Fee of 10 cents per transaction, billed to the payment processor. Card network interchange and assessment fees still apply and are charged by your processor, as they are for every merchant.
- Which checkouts does Avendo work with?
- It integrates with the checkout pages a merchant already uses and currently supports custom cart integrations. The fee calculator lists WooCommerce, BigCommerce and Magento as options that may need a compatibility review. Stores built on Shopify, Wix, Square or GoDaddy are not yet supported.
- Does Avendo stop chargebacks?
- No payment router can stop chargebacks. Its role sits beside your fraud controls: it lowers what you pay to process each transaction and gives you your transaction data and reports in one dashboard. Paired with good fraud screening and clear policies, that is part of a broader risk strategy.
- What do I need to apply with Avendo?
- Applicants need your SSN, EIN or ITIN; a voided check or bank letter showing your account and routing numbers; three months of processing statements, or three months of bank statements if you do not have them; your business address and contact details; and a government issued ID such as a driver's license or passport.
- Do I have to switch processors right away to use Avendo?
- No. There is no obligation to switch before evaluating the opportunity. One application starts the review by participating processors, and you can decide after learning whether they can support your business. The checkout experience your customers see stays the same.
- Who founded Avendo?
- The company was founded by Alex Popovics, Co-Founder and CEO, a Florida native and licensed attorney, and Victor Popovics, Co-Founder and President, who spent more than 20 years operating a water technology business that sold online.